Reading what’s new in the world of SEO regarding pay per click ads. Search engine optimization (SEO) news – Four Ways To Stay On Top Of Average CPC Cost-per-click from Search Engine Land.com.
“It stands to reason that when you’re running pay-per-click ads on Google, you want to know the price that you’re paying for those clicks. Here’s an important consideration, though: Average CPC is often not the price you’re paying for each of your clicks.
This sounds more obvious than it actually is, but average CPC is only the average of what you’re paying. There are a whole bunch of other considerations that go into the actual price you pay across each of those clicks, depending on factors like the user’s exact query, their device, their location and the time of day.”
Continue reading Four Ways To Stay On Top Of Average CPC Cost-per-click
Author Yelena Shuster explains how you can become an SEO Pro in 60 seconds or less:
You’ve heard it here (and here and here) before: Search engine optimization (SEO) is crucial to popping up in Google’s holy grail of search results.
If you’re still unsure how to tackle SEO (and bring many more eyeballs to your site), start here:
1. Use Targeted Keyword Phrases. To land near the top of Google’s search results, you need to get granular in your metadata (which is how the engine tracks your site). The meta title is the blue headline in your search results, the meta description is the grey text below it. Make sure both of them (and your URL) have the same keyword phrase.
2. Master the Google Keyword Planner. The free tool shows you how people search. If you’re a tax company, instead of targeting something huge like “tax return” (which has a whopping 94,010 search results), try for something more specific like “cheap tax” (only 1,430 results) to show up closer to the top of the results page. (Numbers fluctuate daily)
3. Create Content Landing Pages. Each content page should have helpful articles that relate to your search keywords (like “cheap tax”). Don’t forget to tag headers, images, and videos with that phrase. Three- to four-word phrases perform better than more general keywords because there’s less competition (page 8 of the search results may as well be Siberia).
4. Feed Your YouTube Channel. Because videos are harder to produce, it’s easier to rank higher on YouTube. And if your idea’s good, you’re more likely to go viral with a video (LG Meteor prank, anyone?). Embed links in your video with your targeted keywords and voila! People will be flocking to your site like puppies on babies.
One of the search engine strategies conferences our team regularly attends is the Search Engine Strategies conferences. If you are interested in learning the latest in search engine strategies and ideas, you should be booking your tickets for any of the Search Engines Strategy Conferences 2011 in your city, world-wide. What will you learn? You will learn a lot, you will meet some of the most brilliant people in the SEO and Social Media marketing world and you’ll have a good time.
This has to be the best SEO conference in the world. For knowledge acquisition in the field of search engine optimization strategy and the connections to people that are a part of this “movement.” Over a two day period in your city, there will be presentations made by some of the top SEO and Social Media Marketing experts in the world.
There will be presentations, site clinics and lots of knowledge to be acquired at the Search Engines Strategy conferences in the upcoming year, 2015. You’ll meet a whole crew of some of the most well known personalities in the search and social media world.
Is it it worth the price of about $1,300 for the two day attendance at the conference? Definitely. You’ll make connections to broaden your Twitter, LinkedIn and Facebook world. If you are still ignoring Social Media, you do so at your peril.