Reading what’s new in the world of SEO regarding pay per click ads. Search engine optimization (SEO) news – Four Ways To Stay On Top Of Average CPC Cost-per-click from Search Engine Land.com.
“It stands to reason that when you’re running pay-per-click ads on Google, you want to know the price that you’re paying for those clicks. Here’s an important consideration, though: Average CPC is often not the price you’re paying for each of your clicks.
This sounds more obvious than it actually is, but average CPC is only the average of what you’re paying. There are a whole bunch of other considerations that go into the actual price you pay across each of those clicks, depending on factors like the user’s exact query, their device, their location and the time of day.”